Asus takes center stage
Asus certainly put its stamp on CES 2015. Firstly with the ZenFone 2, an astonishing smartphone with high-end characteristics including a 64-bit Intel processor, a 5.5″ Full HD screen and 4GB of RAM. A 2GB version will be available from $199, representing very competitive value for money. Asus also unveiled the ZenFone Zoom, a camera phone featuring a real 3X optical zoom.
HTC bolsters its mid-range with the Desire 826
Like other major manufacturers, HTC did not launch its new flagship smartphone at CES 2015. But it did expand its mid-range offering with the Desire 826. This model stands out for its solid characteristics, including a quad core 64-bit processor, a 5.5″ Full HD screen, and above all an UltraPixel frontal photo sensor for selfies.
LG focuses on flexibility
Although it did not unveil its much anticipated G4, LG still showed itself to be very active, particularly in terms of flexible screens. Firstly by announcing the G Flex 2, a more advanced version of the original G Flex smartphone. The Korean manufacturer also displayed another model with a screen curving in at each side. This has not yet been named and appears to be intended to demonstrate the technical expertise of the LG Display subsidiary.
Saygus V2 – an impressive storage capacity
The little-known US manufacturer Saygus stood out at the last CES with its V2. This is a high-end smartphone offering a few unique characteristics, including Harman Kardon audio technology, the 60 GHz transmitter to project HD videos or video games onto a large screen with perfect quality and above all the option of having up to 320GB of storage thanks to 64GB of internal storage and two slots for microSD cards.
Lenovo makes the most of the Motorola brand
A few months back, Lenovo bought to Google Motorola. At CES, the Chinese manufacturer took the opportunity to begin to unveil its strategy. It revealed, for instance, that it will continue to use the Motorola brand in Western Europe. In other markets, particularly India and China, it will use both names at the same time. These decisions will bemade on a case by case basis, depending on the position of its brands in each country.
Kodak and Energizer to offer smartphones
A large number of new manufacturers joined the smartphone market in 2014. It appears that the time has not yet come for rationalization, since CES 2015 saw the emergence of several new brands. Two of the most well-known, Kodak and Energizer, each pitched entry-level and mid-range models.
Firefox OS refuses to give in
Although way behind the leaders – iOS and Android – the Firefox OS continues to win over an increasing number of manufacturers. These include Yezz, an American manufacturer offering two new models, aimed mainly at emerging markets.
Huawei Ascend P7 with sapphire screen
Huawei’s Ascend P7 is not really a new smartphone since it has been on sale for several months. The manufacturer has nevertheless managed to create a buzz by presenting a new version of its mobile featuring a sapphire screen. It is one of the first in the world to offer this technology, making it more resistant to impacts and scratches that the existing Gorilla Glass.
Alcatel OneTouch Pixi 3 – a choice of three OS
Alcatel OneTouch caused a stir with the Pixi 3, a smartphone conceived as the first capable of running three operating systems: Android, Windows Phone or Firefox OS. They will not all be available on the device however. It will therefore be up to distributors and operators to choose the OS they want to sell with their Pixi 3.
Lenovo Vibe X2 Pro and its smart flash
The Vibe X2 Pro is a fairly interesting smartphone in itself, but it was its accessory, the Vibe Xtension Selfie Flash, which really turned heads. This multifunction device acts as a flash for selfies and as a remote control to take photos from a distance. Brilliant.
Intel – slowly but surely
Although it remains a minor player in the war between the founders of the smartphone market, Intel is gradually winning the confidence of major manufacturers, particularly in the high-end segment. Lenovo (P90) and Asus (ZenFone 2 and ZenFone Zoom), for instance, have announced that their next models will offer the latest Intel 64-bit processor.